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¿OLLIN? is a wine project — nothing here is for anyone under the legal drinking age in their market. Come back when you're older.

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Rioja · Spain

About · Alexey Olkhovoi

I was a CTO,
then a
winemaker.

11 years in IT → Rioja, May 2025 → Bodegas Bhilar, Sept 2025 → WSET → ¿OLLIN?

The internship in Bordeaux didn't happen — a migration question I couldn't answer. So I went to Rioja as a volunteer instead, to David at Bodegas Bhilar, and spent the harvest doing whatever needed doing.

A conversation with a colleague turned into a plan that wasn't one: buy grapes, borrow a cellar, make wine. 1,500 kilos of Viura from Atalaya and Tempranillo from Pozarrón, both in Labraza. The fruit came in with less acid than I wanted and I corrected it. Then a bung blew out of one red barrel and it sat open for two days.

I was fairly sure that wine was finished. We took it to the end anyway, and it turned out better than the barrels that behaved. I have not stopped thinking about what that means.

The name is a question I ask myself, not a slogan.

¿OLLIN? is Nahuatl — movement with intent, the soul that moves, the seventeenth sign. It also hides my surname, and it means all-in, which is what leaving a career for a harvest is.

How the wordmark was made — letters cut from potato, pressed by hand

The mark is a physical print, not a drawing — so it is never stretched, arched or warped anywhere on this site. Original proportions only.

In more detail · Plain answers

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Written out properly, in full sentences, so a sommelier, an importer or a search engine can all find the same answer in one place.

The project Rioja Alavesa · 2025

An independent, first-generation wine project in Rioja Alavesa, northern Spain, founded in 2025 by Alexey Olkhovoi. ¿OLLIN? is a Nahuatl word — movement with intent, the soul that moves — and the seventeenth sign of the Aztec calendar. It also carries my surname inside it and reads as all-in. The brand asks questions instead of answering them; every wine is named as one.

Not yet. The wine is made at Bodegas Bhilar in Rioja Alavesa, the estate where I worked the 2025 harvest as a volunteer — I buy the fruit, rent the space and do the work myself, which is how a lot of small independent producers start. From the 2026 vintage the barrels are my own.

The first vintage was 1,500 kg of hand-picked fruit — four barrels, under a thousand bottles in total. The 2026 harvest is planned at 3,000 kg: 2,000 kg of red and 1,000 kg of white. Small enough that I touch every bottle, and small enough that a vintage can sell out and simply not come back.

Literally. Each bottle carries a code that opens a page belonging to that wine alone: why it asks the question it asks, what the place was doing that season, and the answers other drinkers have left. There are no scores and no tasting notes anywhere in the project. The bottle starts a conversation; I don't get to finish it.

The person First generation

I do — Alexey Olkhovoi, a career-changer with no wine family behind me. Eleven years in technology, the last of them as a CTO, then a move to Rioja in May 2025 and a harvest at Bodegas Bhilar that September. Buying, picking, pressing, racking, bottling and labelling are all mine.

I am studying with WSET and working harvests to learn the rest by hand. My university degree is in [ fill in: field + university ] — not oenology, which I say plainly rather than hide. What I bring instead is eleven years of shipping things that could fail publicly.

Because the question wouldn't go away. The internship I'd planned in Bordeaux fell through on a migration technicality, I went to Rioja as a volunteer instead, and by the end of that harvest I had bought grapes I had nowhere to put. That is the whole plan, honestly stated.

The place Labraza · Álava

From two plots in the village of Labraza, in Rioja Alavesa, the Álava side of Rioja, in the Basque Country — Atalaya for the white and Pozarrón for the red. They sit between roughly 578 and 612 metres on calcareous clay, with cold nights coming off the Sierra de Cantabria. Viura for the white, Tempranillo for the red.

As a question the place asked that year, not as a flavour it handed over. Altitude, limestone and the swing between afternoon and midnight are facts; what they meant in 2025 was less acid than I wanted and a decision to make about it. I write down the decision, not an adjective.

Yes — Rioja, Rioja Alavesa, and labelled with the village it came from. The second line will go further and name single parcels rather than a region, one plot and one year at a time, without blending across sites.

The wine Vintage 2025 · 2026

Low-intervention in practice, undogmatic on principle. Hand-picked fruit, native ferment, no fining, minimal sulphur — but I corrected acidity in 2025 because the fruit needed it, and I would rather tell you that than sell a purity story. One red barrel lost its bung and stood open for two days; it came out better than the ones that behaved.

Vintage 2025 — What if yes? Blanco (Viura) and What if yes? Tinto (Tempranillo) — bottled by hand on 12 June 2026. The parcel line is still in barrel and has no release date. Vintage 2026 is being picked now.

Because a maker disappears at the moment a bottle is opened — the meaning after that belongs to whoever is drinking. What if yes? is not a slogan; it is what the open barrel asked me in November 2025, and the label prints it in letters cut from a potato so the mark is a real press rather than a drawing.

Trade ES · EU · Export

Yes. Volumes are genuinely small, so allocation is by conversation — write to alex@ollin.wine with the market and the list you're building. Spain and the EU first; Mexico and the United States are next on the map.

Vintages is the working diary — picking dates, cellar decisions, bottling, labels, mistakes. It is updated while things happen rather than after they've been made to sound intentional.

Where to
find a bottle

Line 01Shops · marketplaces
Spain, EU
Line 02Restaurants · wine clubs
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